Marketing Jewelry to Women

Every piece of jewelry tells a story. Ask any woman about a piece of jewelry she’s wearing and you’ll hear a tale of romance, travel, adventure, friendship, celebration or personal epiphany.

I got this in St. Martin. I looked at it in the store and I loved it. My husband snuck back the next day and bought it as a surprise.

Jack bought this for me when he was in Asia. It’s Burmese jade. It’s a really powerful stone. The ancient Chinese believed it provided protection and could even make you immortal.

This charm is an angel’s wings. My sister gave it to me before she moved to the west coast to let me know she’d always be looking out for me.

My parents got this for me as a graduation gift. I was the first person in my family to graduate from college.

I bought this for myself the day I found out I was cancer-free.

I found this in a tiny little shop in Nantucket and thought it was the most beautiful shade of blue I’d ever seen. Every time I touch it, it reminds me of walking along the shore and staring out into that beautiful sea.

So I wasn’t surprised to read Roy Williams’s Monday Morning Memo reciting the story of a jeweler who gave away 500 free charm bracelets. The people around him said he was crazy, and that he’d lose money on the deal. But this jeweler knew better.

Sure enough, after giving away 500 free charm bracelets, he sold $100,000 in beads and charms. Only 28 people who took a bracelet failed to buy a charm for it.

Jewelry is about relationships; relationships with our spouses, our new loves, our family, our friends, and ourselves. The jewelry we wear speaks volumes about who we are. Women love talking about their jewelry. But I would argue that it’s less about bragging and more about communicating; communicating something about who they are and what’s important to them. Yes, sometimes what they’re communicating is “He spent a lot of money on me,” or “This is one expensive piece,” or “I have fabulous taste.”

But there’s much more to it than that.

So, please, enough with these ads showing fashion models with pouty looks on their faces. Show me some jewelry ads that focus on what the jewelry’s communicating. Close-ups of the piece of jewelry are nice so you can see what the jewelry looks like, but what does it mean to the person wearing it?

Perhaps more jewelery designers should take note of Di Modolo’s success promoting not just their jewelry, but insight into a woman who wears it.

Secret Techniques of The Negative Calorie Diet by Anne-Marie RONSEN

he first thing that an over-weight should do is seek a doctor to recommend the best weight loss regimen. This will be done after a full physical examination, which leads to the determination of proper weight loss technique. And to lose weight fast and effectively four aspects of life should be changed: what to eat, how to eat, behavior and activity level.

You was downright obsessed with your weight for a long time. And like most dieters, you tried everything - low calorie, starvation, the liquid fasts, ephedra, Atkins, South Beach...you name it, you've probably tried it. Every body knows that those extra pounds spell illness.

10% of your daily caloric intake is used to process foods in your body. It is more about staying fit and remaining healthy to ensure a long, disease free life. Don't confuse WEIGHT loss with FAT loss! You just have to choose the right foods, make exercise a part of your lifestyle and to have a positive attitude. And keep in mind that ALL you eating should be a pleasure.

Whether you're trying to lose weight or just want to eat healthier, you may be confused by the news you're hearing about negative calorie diet. 'negative calorie' doesn't mean that the food has zero calories in it. As a result, many people misunderstand the role that good calories play in a healthy diet.

10% of your daily caloric intake is used to process foods in your body. You don't have to starve yourself - you just have to choose the right foods, make exercise a part of your lifestyle and to have a positive attitude. Don't confuse WEIGHT loss with FAT loss!

The most important objective of any diet is to provide the body with all the essential nutrients for a long and healthful life.

You can basically eat these items in any quantity you want. This diet focuses on eating foods that contain less calories than it takes the body to burn the food source.

So these "negative" calorie foods are foods that take more calories to digest then actual calories in the item of food.

You can eat good tasting nutritious snacks, entrees, desserts, pickles, soups, salads, sauces, etc. with "negative calorie" ingredients without worrying about calories! This simply means that once ingested these "negative calorie" foods provide for enzyme production in quantities sufficient to break down not only its own host calories, but possibly additional calories present in digestion as well. The concept is that if you just eat foods that take more calories to burn than they take in, you will lose weight. For example, an apple that has 65 calories may take 100 calories to digest, which leaves you with a net loss of 35 calories from your body fat.

Here is a brief list of negative calorie foods. Some of these natural foods are asparagus, apple, beet, berries, broccoli, cabbage - green, carrot, cauliflower, celeriac (celery root celery chicory celery, Chile peppers (hot), dandelion, endive, garden cress garlic, lettuce, radishes, grapefruit, lemon, mango, onion, orange, papaya, pineapple, spinach, strawberries, turnip, zucchini, tangerine etc. Challenge yourself to eat at least five servings of fruits and vegetables each day.

Avoid refined carbohydrates, such as white bread and white sugar. Keeps your blood sugar levels steady, reduces stress on your digestive system. Choose fruits, vegetables or whole-grain products.

Use the Best-Kept and Best-Selling Collection of EFFECTIVE DIETS & FITNESS eBOOKS to Build a Healthy and Fit Body, Reduce Your Stress, and Bring Lost Opportunities Back to Life...

Your body has to expend energy in order to digest and absorb foods Your results will come in direct proportion to the amount of effort you put in. Negative calorie diet, exercise and positive attitude are the only things you need to lose fat permanently. It is really true, eat to lose weight! And Think Like a Winner!

The article offered here is submitted as information only and not to be used for the treatment of injury or disease. If you have an injury or think you may have a disease of any type see your healthcare professional immediately.

Copyright © Anne-Marie Ronsen

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

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About the Author

Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com

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5 Casual Fashion Basics For Summer 2008 by Janice Wee

Summer is the time to take a break. You know. Kick back your heels, raise your feet on a stool and relax. Time to loosen up and go for breezy comfort.

There is no need to forgo your stylish image. These 5 comfortable pieces let you stay in style. At the same time, they offer your great mileage.

1. A comfortable white shirt. Get a men's style white shirt and wear it with khakis, jeans or a pencil skirt. That roomy classic goes with virtually everything in your wardrobe. For that sultry siren look, you could secure the shirt under your bust with a knot instead of buttoning it up. Or you could wear it as a super comfortable sleep shirt. You could get a new white shirt from the stores or you could raid your guy's wardrobe for a gorgeous white shirt.

2. A pair of jeans. If you fit into your favourite pair, that would do for summer. Nothing beats your favourite, broken in jeans when it comes to comfort. If your jeans are a tad too tight, go get yourself a new pair that fits. Well fitting clothing look better and make you look slimmer than too tight clothes.

3. Bright, roomy, summer dress A loose fitting dress in a bright color is a hot look every summer. This is especially evident for Spring/Summer 2008 if you watch the designer fashion shows. One thing about the tent dress or roomy, loose fitting clothes that do not define your waist is that unless you are really thin, you would look fatter in them. Modify the look by adding a sash or belt around your waist to define your figure. That way, you'll look amazing.

4. Tank Tops With summer's scorching heat, who needs sleeves? A sunblock would protect your skin so you can bare your arms in a breezy, sexy, tank top.

5. Skorts That's a cross between a miniskirt and shorts. Skorts are pretty hot right now. Like both shorts and miniskirts, you would flaunt your legs in them and by highlighting your legs, you make them look longer. Skorts offer you the feminine look of a very short skirt without the risk of wardrobe malfunction should you bend over.

About the Author

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